SEM or Search Engine Marketing is nothing but Internet Marketing which makes
website's visibility in search engine result pages (SERPs) in
terms of Paid Inclusion, Pay Per Click and Contextual
Advertising. Let us understand the details of Search Engine Marketing.
Paid Inclusion
Paid Inclusion is a type of Search Engine Marketing where Search
Engine companies charges a fee for including your website listings in
their search indices. Most search engine companies take fees but
Google never charges for getting indexed in their search index.
Pay Per Click is also an Internet Marketing product when
you click on an advertisement, the host charges a fee to advertisers.
Major Pay Per Click (PPC) providers are
Google, Yahoo and MSN.
Contextual Advertising
Contextual Advertising is basically displays ad on the website with
relevance to the keywords. Contextual Advertising is targeted
advertising which are displayed on the content of the website. The
advertisments are selected and served by the automated systems based
on the keywords or contents targeted by the user. Kontera is one among
who provides contextual advertising facility.
